When is it time for a rebrand?
Seven clear signs that your brand no longer fits who you are, plus the pitfalls to avoid once you recognise them.
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Practical ideas about brands, design and meaning
Articles about brand, design and marketing for entrepreneurs who want to sharpen their visual communication.
KNOWLEDGE BASE
Five articles to make your brand sharper
From the right moment for rebranding to typography and B2B communication: every article helps you choose more consciously.
Your brand position in one sentence: the Screw exercise
A practical workshop exercise to reduce your brand story to one sentence your team can remember and your customer can understand.
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Design systems for teams without a designer
How a lean team can communicate consistently, professionally and recognisably without redesigning every asset.
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Why typography matters more than your logo
Your logo may catch the first attention, but typography decides whether people keep reading, understand you and see you as professional.
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What B2B brands can learn from B2C
Business decisions are still made by people. These three B2C lessons can immediately strengthen B2B brands.
Read articleA question about your own brand?
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